With 2.6 billion mobile users worldwide and a global e-commerce industry worth $1.915 trillion, these two stats seem to be speeding toward one another on the same track.
We sat down with Brand Managers, Terrence Saracco (Sports & Outdoors), and Britten Weissenbuehler (CPG brands), to discuss the challenges their categories face on Amazon.
Amazon has been called a few four-letter words, but there’s one that brands aren’t using enough.
What causes brands to publicly announce their separation from the e-commerce giant? A lack of control or knowlege?
What does the unveiling of Amazon Prime Air have to do with Jim Collins and hiring the right people? Everything.
Doing a billion dollars as an Amazon FBA seller is not the biggest challenge in the world. Doing it sustainably and while maintaining profitability is.